BOOK DETAILS

  • Successful New Product Launching (NPL) In The Loca

    Author: Firmanzah

    ISBN: 9789790610422

    Pages: 286

    Year Published: 2009


    Price: Rp.0,00
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      • Description

        • Coordination is a classical yet the most difficult obstacle during new product launching (NPL) process. This problem becomes the main challenge for Multinational Companies (MNC), especially for managers located in foreign market. These managers should deal both global standardization of strategy, while maintaining the fitness with domestic (local) environment characteristics.
          NPL activity is a long, costly, and cross-department process. It necessitates good coordination among the headquarter, regional offices and subsidiaries. Several MNCs and subsidiaries are successfully overcome this problem and become the global leaders; Others fail to manage this process. This book reveals how to make good coordination in the MNC context to deal with ambiguous and conflicting process between global and local interest during NPL process.

        • Chapter 1 Subsidiary’s Role within MNC Network
          Chapter 2 Understanding Subsidiary’s Decision-Making
          Chapter 3 Why New Product Launching?
          Chapter 4 New Product Launching Activities
          Chapter 5 Subsidiary Managers’ Role Stress
          Chapter 6 Brand Management during NPL
          Chapter 7 Information Exchange during New Product Launching
          Chapter 8 Contingence Perspective and Role Partition
          Chapter 9 Managing ‘Boundaries’ during New Product Launching

      • Table Of Contents